Hey, do you like the title thought you would. (Working on my copywriting skills not to bad ehh). But the title actually leads me into my first secret for gaining media buying millions.
Secret #1
There is no such thing as becoming a millionaire overnight. Sorry to break it to you anyone that ever tries to make you believe otherwise are most likely product owners trying to pitch some crappy ass Clickbank or WSO product that really doesn't even have any valuable content just a pitch for even more products.
There are only things you can LEARN today that will help you become a millionaire tomorrow. With that being said please stay away from buying any type of media buying products the only one that I have ever reccomened was Scott Rewicks course Media Buying Unleashed for the absolute basics of media buying.
I have a list of links on the sidebar of my site labeled "Useful Links". Visit all of these links and read the post on these sites and watch the videos. I can almost gurantee you'll learn way more browsing these sites then buying any guide or product..
The guys over at Revided Media "Mobile Network" even help you along the way they have a huge number of tutorials once you become an affiliate on their network that basically holds you by the hand and shows you how to make profitable campaigns time and time again.
Secret #2
Know the demographics of your offer and try to match your offers demographics with TRAFFIC that matches. For example if my offer's demographics are Women aged 18-24 in the USA I would want to buy placements on sites that directly have this same type of demo. You can do this by using a free tool called Quantcast..
People really underestimate the power of Quantcast its a free tool that shows you the demographics of a website. You get to see the gender, age, household income, ethnicity, education, and if any children is in the household etc...
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You could even go a little further by finding out your audience's psychographics. Basically your audiences psychographics are what do they care about, what are their interest? You can use this type of information when creating your creatives to boost response.
For example lets say that your audience are inspiring NBA basketball superstars a person they might be inspired to be like would maybe be Lebron James. Knowing this information we could make banners & landing pages with images of Lebron on them if you were an affiliate for a sneaker site you could find a picture with Lebron playing in one of the sneakers being promoted & you could use that as an angle..
Here are two great post from an outside source that go much more into detail about Demographics & Psychographics for people wanting to know more about the topics I really enjoyed the post it gave me a better understanding of some stuff anyway I urge my visitors to read them.
Secret #3
In media buying your CTR (Click Through Rate) is everything especially in CPM bidding models (A higher CTR results in lower Cost Per Click) but even in CPC models the advertisers with the highest CTR usually gets served more impressions to their ads due to the ad networks eCPM being higher. (Basically if advertiser A has a CTR of 5% and advertiser B has a CTR of 1% the ad network will serve advertiser A more impressions even if advertiser B has a higher bid due to the fact that they will be making more money from advertiser A because of the high CTR.)
In order to achieve high CTR rates you should ALWAYS be split testing new creatives banners/text ads with different messages that will appeal to your target audience. Here is a nice little blog post on Split Testing Banner Ads. Here is another great post you should read Ad Design Infographic.
But why stop there? Why not split test direct linking vs landing page or split test offers even conversions paths this all sounnds complicated but its actually quite easy when you have a tool such as imobitrax (Mobile and Web Tracking Software).
As some of you may have notice most of the "Secrets" I discussed wasn't even secrets to begin with just alot of stuff we overlook sometimes that cost us major money down the road. I think the real big secret is to always be learning implementing new ideas & new campaigns.
